Allyson

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-The purpose of this commercial is to show how far fetched companies will go to make money; even if the product is useless. -The purpose is shown in a serious tone and formal attitude. That is what makes this piece so funny. The fact that a business man would go through the hassle of pushing all those buttons, shows the stretch for money. -The commercial shows that the American society is materialistic and looking for the 'Next Big Thing' no matter what the price. the term is bandwagon. The significance is that not every Apple product is going to be magnificent and a 'must have'. It is only in the minds of the consumers to think they HAVE to buy it.