Brittany

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1. Nick Naylor is the vice president and chief spokesman for the Academy of Tobacco Studies. In this scene he is defending the tobacco industry on a talk show where the subject of the day is a 15 year old cancer patient who used to smoke. 2. His audience is the viewers of a talk show that is focusing on the damages of youth smoking. 3. Naylor uses logos most prevalently in his argument. He points out that if the boy died the company would just lose a customer. 4. The ad hominem attack is used on the human resources representative present on the show.