Argument

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LOGOS (idea, message) PATHOS (force, emotion) ETHOS (form, manner)

Every communication is essentially a trilateral relationship. Each point of the triangle influences the others, and all are influenced by the //context// of the communication. Each point of the triangle bears some responsibility for the success of the communication, and each point of the triangle corresponds with one of [|Aristotle's three appeals](i.e., general means of persuasion). lower emotions
 * **Rational Appeals (logos)** || **Emotional Appeals (pathos)** || **Ethical Appeals (ethos)** ||
 * appeal to logical reasoning ability of readers * facts
 * case studies
 * statistics
 * experiments
 * logical reasoning
 * analogies
 * anecdotes
 * authority voices || appeal to beliefs and feelingshigher emotions * belief in fairness
 * love
 * pity
 * etc.
 * greed
 * lust
 * revenge
 * avarious
 * etc. || sense you (author) gives as being compentent/fair/authority * trustworthiness
 * credibility
 * reliablity
 * expert testimony
 * reliable sources
 * fairness Think of how one speaks to an opponent: For example on the floor of the Senate in hearted debate the speaker would refer to "My honorable opponent." This is why one refers to the "manner of delivery." ||